Pre-seed → Series B

Raise your next round at a higher mark.

UpRound CFO works with venture-track founders on one thing: getting funded. Raise strategy, an investor-grade pitch deck, and a financial model that survives diligence — from a CFO who's been in the room.

Free 30 minutes. You leave with a candid read on your raise — either way.

$120M+
Capital raised by clients
40+
Rounds supported
12 wks
Median kickoff to term sheet
Why founders call us

Most raises don't fail on the business. They fail on the process.

Investors pass for predictable reasons. We fix them before your first meeting, not after your tenth pass.

The narrative

Your story doesn't land in the first 3 slides

You know the business cold, but the deck reads like a product manual. Investors decide fast — the narrative has to earn the second meeting by slide three.

The model

Your numbers fall apart under questioning

A hockey-stick built on hope gets torn open in the partner meeting. You need a model where every assumption has a defensible answer.

The strategy

You're raising the wrong amount at the wrong time

Raise too little and you're back out in 12 months. Raise too much and dilution eats the cap table. Sizing the round is a strategic decision, not a guess.

The diligence

Diligence stalls the deal you already won

A term sheet isn't money in the bank. A messy data room and slow answers kill momentum — and momentum is the deal.

What we do

Three things. Done exceptionally well.

No bookkeeping packages. No generic advisory retainers. Everything we do points at one outcome: your round, closed on strong terms.

01

Startup Strategy

Before you talk to a single investor, we build the plan the raise sits on: how much, when, from whom, and what the money proves. The goal of every round is to make the next one an up round.

  • Fundraising roadmap & timing
  • Round sizing & runway planning
  • Milestone mapping to the next raise
  • Unit economics that hold up
  • Cap table & dilution strategy
  • Valuation positioning
02

Pitch Decks

We build decks that get meetings — narrative first, design second, and financial slides an investor can't poke holes in. Written with a CFO's eye for what partners actually probe.

  • Investor narrative & storyline
  • Full deck structure & copy
  • Financial slides built from the model
  • Market sizing that's defensible
  • Design & visual polish
  • Partner-meeting Q&A prep
03

Raising Capital

Then we run the raise with you: the right investor list, a clean data room, a model that answers questions before they're asked, and a steady hand through term sheets and diligence.

  • Investor targeting & list building
  • Financial model build & scenarios
  • Data room preparation
  • Diligence management
  • Term sheet review & negotiation support
  • Ongoing CFO support post-close
Engagements

Priced by your raise, not by the hour.

Every engagement is scoped to your stage and round. No open-ended retainers, no surprise invoices.

Pre-seed · Raising <$1.5M

First Money In

For founders raising their first outside capital. Get the story, the numbers, and the ask right before you burn your best intros.

  • Raise strategy & round sizing
  • Pitch deck, end to end
  • Simple, credible financial model
Discuss your raise ↗
Series A/B · Raising $5M+

The Growth Round

Metrics-driven raises where the model is the pitch. Board-grade materials and hands-on support through term sheets.

  • Everything in The Seed Round
  • Metrics narrative & cohort analysis
  • Term sheet & negotiation support
  • Fractional CFO through close
Discuss your raise ↗
Results

Measured the only way that matters: rounds closed.

A few recent engagements. Names shared on request.

Seed · B2B SaaS
$3.2M

Founder had 30 passes on the old deck. We rebuilt the narrative around a wedge insight, rebuilt the model, and relaunched the raise with a targeted list.

Closed in 9 weeks · led by a top-tier seed fund
Series A · Fintech
$11M

Strong revenue, messy metrics. We built the cohort story and data room before outreach — diligence took 3 weeks instead of the usual 8.

2 competing term sheets · 40% valuation step-up
Pre-seed · Consumer
$900K

First-time founder, no finance background. We sized the round to real milestones and built a deck that turned angel intros into checks.

Oversubscribed · closed pre-launch
Common questions

Straight answers about raising.

Do I need a CFO to raise a seed round?

Not a full-time one. But institutional investors expect a defensible financial model, clean unit economics, and a fast, organized diligence process. A fundraising-focused CFO delivers that at a fraction of a full-time hire — and prepared founders close faster, on better terms.

How long does a raise actually take?

A well-prepared raise typically runs 3–6 months from first outreach to money in the bank. The preparation before outreach — narrative, model, data room, investor targeting — is what compresses the timeline. Unprepared raises routinely stretch past 9 months or stall out.

What should be in my pitch deck?

Roughly 12 slides: problem, insight, product, market, business model, traction, competition, team, financials, and the ask. But the first three slides do most of the work — investors decide whether to lean in long before they reach your numbers.

How much should I raise?

Enough to hit the milestones that unlock your next round at a higher valuation, plus 18–24 months of runway. Too little and you're back out before you have new proof points. Too much and dilution eats your cap table.

What do engagements cost?

We price by raise stage, not by the hour — scoped packages for pre-seed, seed, and Series A/B. You'll get an exact number on the readiness call once we understand your round. Incentives stay aligned with one outcome: your round, closed on strong terms.

Free 30-minute call

Find out if your raise is ready.

Bring your deck and your numbers — or just your plan. You'll leave with a straight answer on where you stand and what to fix first. No pitch, no pressure.